Ethan Kelly

Athlete media consultant and Brand activation

Sports team and athlete brand activation

The first two projects are social media consulting and brand activation projects. The third is a mock up of for an idea for the WNBA franchise coming to Portland in 2026.

I did not complete this project alone, my colleagues names are listed in the presentation. For this project my contribution was the market research, as well as contributions on building a fanbase and collecting fanbase data, as well as the brand identity and launch strategies.

These are the first two episodes of a podcast series I did earlier this year on Film Director/Producer Ryan Coogler. This was my first time doing any form of content creation, I really enjoyed the project and the product that came from it.

This was a research project I did with some colleague regarding the use of humor in science communication. My colleagues are listed on the slide, for this project my contribution consisted of mostly research and analysis, and in examples given throughout the slideshow.

About Me

My name is Ethan I am a senior at the University of Oregon. I am an advertising major with a sports business minor. My whole life I have been fascinated by sports. How they can bring people and communities together and create lasting memories forever. I have created countless memories in and around sports and I hope to continue to do that for myself and others as I continue on in my career.

Resume

EXPERIENCE

Dicks Sporting Goods, Santa Rosa CA and Eugene OR — Footwear associate, 2022-Present

  • -  Customer service

  • -  Complete task quickly while helping customers

  • -  Experience with cash and working at a register

  • -  Knowledge of various dierent kinds of shoes

  • -  Ability to communicate confidently, eciently and concisely

  • - Event set up/breakdown

  • -  Good spacial awareness skills

  • -  Ability to read, dissect and follow a set up/take down map

    Mark West Little League, Santa Rosa, CA— Umpire 2013-2016

  • -  Ability to make quick and correct decisions

  • -  Communicate with other umpires on close calls

  • -  Remain calm under pressure

  • -  Thorough knowledge and understanding of the game

EDUCATION

Cardinal Newman High School, Santa Rosa, CA — High school diploma 2017-2021

  • -  Graduated with a 3.4 GPA

  • -  Played football and basketball all four year

  • -  Member of ASB (Associated Student Body)

    • -  Graduated with 75 hours of community service

Projects

Camp Revolution — Santa Rosa CA, Camp Counselor 2016-Present

Camp Revolution is an overnight camp for kids and adults with special needs. Camp is 4 days and 3 nights. We plan out various activities for the campers across the 4 days while also allowing them free time to do what they want.

  • Assist in program planning

  • Mentor other counselors on achieving goals and working with

    campers

  • Work to make sure the day goes by smoothly with little problems

  • Provide leadership and guidance to the campers

Special Olympics — Santa Rosa CA, Head coach for Special Olympics Basketball and Soccer - 2015-2021

  • Learned patience while helping and coaching others

  • Ability to come up with practice plan or plan for a day/practice

  • Coaching experience